Facebook is a powerful cultural force and key marketing tool. By some accounts, Americans spend more time on Social Networking Sites (SNS) like Facebook than doing any other single online activity. This consumer engagement has benefited not only large web-based businesses like Amazon but also
small-to-medium sized businesses that recognize e-commerce and online content marketing are
cost-efficient ways to increase revenue.

This whitepaper will help you understand:

• The actual age and income of the average Facebook user
• How Facebook helps with lead conversion
• Facebook's role in consumer shopping

This whitepaper debunks the myth that the average Facebook user is inconsequential to businesses. Facebook users are engaged and active consumers who act as brand ambassadors.